Save Sunbears
Art Direction, Branding, Graphic Design,
Client: Bornean Sun Bear Conservation Centre In Collaboration With: MEW
The little-known sun bear (Helarctos malayanus) is the smallest bear species and the best tree climber. Their fondness for honey means they are sometimes named ‘honey bear’ or ‘beruang madu’ in Malay and Indonesian. Once found throughout Asia, from India to Vietnam and China to Borneo, their numbers have decreased dramatically. Their main threats are deforestation, commercial hunting and the pet trade. They are often found in appalling conditions; without a home, a mother, or left to rot in tiny cages. The mission of the Bornean Sun Bear Conservation Centre (BSBCC) is to rescue these sun bears and promote their conservation to return sun bears to the forest.




